Komar Products is a company specialising in the manufacture and distribution of wall decorations. The German family business was founded in 1967 and offers a broad range of products, including photo wallpaper, wall tattoos and classic wallpaper. Komar is known for its high-quality, creative designs and works regularly with well-known artists and licensors to create distinctive and attractive wall decorations. Komar's products are available internationally, and the company has earned itself a firm place in the global market for wall decorations.
Cartware has supported Komar Products GmbH since delivering a B2B platform in 2012, which we still look after today. In the pitch for a follow-up contract, a B2C platform in 2015, we were unable to prevail for reasons unknown to us. The contract went to an agency from Germany and Poland that makes waves in the media. After a stop at another agency in Munich, Erfurt and Berlin, the client landed back in our proven care and remains a satisfied client to this day.
The objective, in summary, was an e-commerce platform optimised for performance and UX, to do justice to this family-run brand's high standards for level of detail, experience-driven design, quality and usability.
Within the fixed-price offer there was a fair amount of application code to correct before the platform could settle into a stable rhythm. Redis, Varnish and ElasticSearch allowed us to address the technological aspects of the performance requirements. The UI and UX requirements were satisfied through the BEM naming convention, SCSS and JavaScript.
Data exchange with external systems made it possible to transmit production data to the printing machines in real time. Individual print jobs can therefore be processed quickly, and to this day customers receive the photo wallpaper they ordered in a short space of time. Editorial content became maintainable with minimal effort through the TYPO3 CMS we introduced. The TYPO3 CMS and the Magento e-commerce platform were tightly interlocked by our in-house Content Bridge technology and continue to deliver strong page experiences today.
Since two agencies had already had a go at the project and the goals had been missed both technically and from the client's perspective, extensive rework of the frontend and backend was required. No client wants finger-pointing at the previous agency whenever a problem arises after a handover. To avoid that situation, and because a relaunch is often out of the question for commercial reasons, a complete code refactoring had to be carried out at a fixed price.
We are proud that, in loyal partnership since 2015, we have been able to support Komar Products GmbH & Co. KG successfully in the digital expansion of their online presence and of their e-commerce platform, with competence, years of expertise and innovative ideas, and to keep improving it.
Through their innovative approach and their strategic insight we were able not only to modernise our online shop but also to increase our conversion rates significantly. We would particularly highlight their transparent lines of communication and their fast response times, which always gave us the feeling of being in the best hands.
